Responsibilities

• Manage execution of email, push and in app messaging campaigns and partnering with internal and external stakeholders to ensure our clients objectives are met.
• Manage campaigns end-to-end, including targeting, segmentation, set-up, testing, execution, fulfillment, reporting and optimization.
• Create and manage personalized modules and campaign automations.
• Create and manage promotions for clients.
• Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to CRM marketing programs.
• Manage relationships with CRM software vendors and ensure the effective use of CRM tools and technologies.
• Stay current on industry best practices and trends, and leverage this knowledge to inform the strategy.

Requirements

• A hunger to be a continuous learner and getting things done in the digital gaming space
• Creative problem-solving acumen, as well as analytical rigor to verify or invalidate assumptions
• Hands-on experience with major CRM systems, ESP’s and Push providers like Optimove, Braze, Bloomreach, etc.
• Familiarity with online gaming and sports is a major advantage