Responsibilities

• Develop and implement CRM Strategies to enhance customer engagement & loyalty.
• Regularly analyze customer data for actionable insights to inform future strategies & improve customer engagement.
• Develop targeted marketing campaigns, including email, Text and Loyalty programs to improve customer retention and lifetime value.
• Collaborate with Brand, Product Innovation, Digital Marketing, BI & MTech to align CRM initiatives with broader business goals and ensure seamless execution of campaigns.
• Loyalty Program Management: Oversee the day-to-day operations and strategic evolution of the brand's loyalty program, including tier structures and reward campaigns.
• Collaborate with BI to develop relevant communications/reporting for franchisees, operations and field marketing teams.
• Develop campaign KPIs and analyze performance against them to ensure maximum ROI.

Requirements

• 4 - 6 years: Previous experience overseeing strategy, execution & optimization of customer retention & rewards programs
• Education Required Bachelors or better in Marketing or related field
• Familiarity with CDPs, Loyalty and email/Text platforms
• QSR/Fast Casual & Franchise System experience
• Experience analyzing data to identify actionable insights and campaign optimization
• Ability to multi-task on multiple programs at any given time
• Proficient in CRM platforms, Microsoft Office and other business tools

Preferred

• Leadership skills that encourage employees to achieve goals and create a team environment