Responsibilities

• Own the end-to-end strategy and performance of CRM and loyalty programs to support player acquisition, retention, and lifecycle marketing goals.
• Develop and supervise multi-channel digital marketing campaigns, including email, SMS, push notifications, and promotions, with a focus on building long-term player engagement.
• Lead campaign execution and quality assurance for email templates, marketing materials, and digital assets across platforms.
• Lead planning and optimization of the loyalty program roadmap, promotional calendar, and associated budgets to meet revenue and engagement targets.
• Use data insights to advise audience segmentation, personalization strategies, automated campaign flows, and targeted lifecycle marketing journeys.
• Collaborate with cross-functional teams to ensure CRM and loyalty initiatives are coordinated with the broader customer experience and business strategy.
• Develop a test-and-learn culture by crafting and analyzing A/B tests, measuring performance, and making data-driven improvements.
• Provide ongoing reporting and insights on key performance indicators, campaign results, and customer trends to team members and leadership.
• Build and maintain strong working relationships with internal teams and external vendors to support the coordination and execution of CRM and loyalty efforts.
• Lead and mentor four Digital Coordinators, ensuring high-quality execution, professional development, and effective partnership.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field. A comparable amount of training and related experience may be substituted.
• 5+ years of experience in CRM marketing, digital engagement, or loyalty program strategy.
• Experience handling direct reports or leading teams in a digital marketing environment.
• Proven track record to develop and optimize data-driven CRM and loyalty campaigns that drive retention and engagement.
• Strong understanding of lifecycle marketing, customer segmentation, personalization, and marketing automation.
• Experience running campaign planning, content creation, QA, and performance supervising across email, SMS, push, and digital platforms.
• Proficiency with CRM platforms and email service providers (ESPs); experience with Bloomreach Engagement preferred.
• Familiarity with HTML/CSS for customizing email templates and digital content.
• Skilled in analyzing campaign metrics and customer behavior to advise strategy and improve performance.
• Strong collaboration and interpersonal skills, with the ability to work cross-functionally and manage vendor relationships.

Preferred

• Bloomreach Engagement experience preferred
• Basic knowledge of HTML/CSS and email design a plus

Benefits

• This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.