CRM & Lifecycle Strategist at Fluency Firm | USA | $80K/yr – $95K/yr

Fluency Firm

CRM & Lifecycle Strategist

USA (Remote)

$80K/yr – $95K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own lifecycle marketing execution and data informed optimization for ecommerce clients, driving revenue through email, SMS, and audience-driven programs.

Lifecycle campaigns & automations: content brief, build, deploy, and QA with client teams.
Audience strategy: monitor RFM segments and design VIP/retargeting cohorts to lift lifecycle revenue.

Job Description

Ideate, develop, and execute lifecycle marketing campaigns & automations in collaboration with client teams, including content briefing, email and SMS build/deployment, and quality assurance testing.
Analyze data and provide regular insights to evaluate performance and identify areas of opportunity.
Define and monitor customer segments through recency, frequency, and monetary value. Brainstorm high-level strategies around VIP, retargeting, and cohort-based audiences.
Develop a deep understanding of customer sentiment and LTV drivers to fuel new marketing initiatives.
Lead regular client meetings and administration of deliverables. Act as main point of contact for client communications, deliverables, and tasks.
Consults on end-to-end content execution process: content strategy, creative briefing, scheduling, creative development, review, QA, deployment, and reporting. Strives for accuracy and timeliness in these efforts.
Perform ongoing reporting & develop findings, insights, & actions thereafter to implement.
Assist in monthly campaign calendar development. Strategize & execute triggered, transactional, loyalty, lifecycle and promotional content to drive regular growth KPIs

Fluency Firm

Fluency Firm is a full-stack growth marketing agency that uses a data-driven approach to help brands build and scale their audiences, customers, company, and revenue through creative, web design, CRO, performance media, analytics, and technology. Founded by a couple of DTC nerds working in tech, media, entertainment, and ecommerce for the last 15 years at brands like Hulu, NBC Universal, Sony Pictures, Anine Bing, Joie, and more.Fluency Firm sits at the intersection of commerce, tech, growth, and creative to act as your in-house Chief Digital or Growth Officer.Services we offer:- Performance Marketing & Media Buying (Facebook, Google, Pinterest, TikTok, Snap, CTV, DRTV, OOH, Audio)- Ecommerce & Growth Strategy - CRM, Retention, & Email Marketing (Klaviyo, Listrak, SailThru, Salesforce, and more)- Creative Studio- SEO

Founded in 2021

USA

26 employees (15 in marketing)

fluencyfirm.com