Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
4 days ago
CRM / Lifecycle Marketing Manager (iGaming)
USA (Remote)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive CRM and lifecycle marketing for a Web3 skill-gaming startup, turning signups into depositors and building loyal players.
- Own onboarding, retention, and reactivation campaigns from strategy to execution.
- Must-have: 3+ years CRM or lifecycle marketing in online gaming with hands-on tool experience.
- Standout: Autonomy to build the CRM function from scratch and scale it.
Job Description
Responsibilities
- Build and own onboarding flows that convert signups to FTD
- Design retention and reactivation campaigns for lapsed players
- Develop the promotional calendar and CRM strategy for tournaments, events, and special moments
- Set up segmentation and personalization to target the right players with the right messages
- Work with the product team to optimize the player journey
- Report on CRM performance and continuously iterate
Requirements
- 3+ years CRM or lifecycle marketing at an online casino, sportsbook, or gambling company (required)
- Hands-on experience with CRM tools (Customer.io, Brevo, Iterable, or similar)
- Deep understanding of player lifecycle: onboarding, conversion, retention, reactivation
- Data-driven mindset—you test, measure, and optimize
Preferred
- Crypto/Web3 familiarity a plus but not required
Benefits
- Flexible, remote-first environment with teammates across the globe
- Autonomy to build the CRM function from scratch and own the department
Kokomo Games
Web3's next $1B gaming project, coming soon.
8 employees (2 in marketing)
Headcount Trend
Current headcount: ~9
Marketing Team
Marketing Team Size
1 (13% of company)
