Responsibilities

• Salesforce Marketing Cloud (SFMC): You are the primary operator of SFMC. You collaborate, build, test, deploy, and optimize — hands-on, every day – with an end-user first mentality that drive business results.
• Client journey: Build and continuously improve omnichannel journeys across email and SMS covering all key moments — from lead to booking to show to start, plus pre-appointment reminders, post-visit follow-up, and referral triggers.
• Data segmentation and hygiene: Maintain clean, well-structured audience segments. Own contact data quality, scoring logic, guardrails and suppression lists. Make the database a reliable and scalable asset that drives measurable business outcomes.
• Testing & Quality Control: Test subject lines, send times, messaging, CTAs, and journey logic. Document what works and apply it. Treat every message as an opportunity to learn.
• Performance & Reporting: Own the CRM performance dashboard. Report regularly on bookings generated, show/show rate impact, conversion lift, and revenue contribution. Connect your work directly to business outcomes.
• Operational Excellence: Work closely with Marketing, the Contact Center, and Product to identify friction points in the client journey and fix them. You’re a problem-solver who moves fast and follows through.
• Platform Integrations: Keep SFMC running efficiently alongside Salesforce CRM and other connected tools. Flag integration issues early and work cross-functionally to resolve them.