Responsibilities

• Work with brand and shared services teams to build and implement necessary campaign deliverables such as email design, graphics, applicable tracking links, etc.
• Uses advanced Marketo knowledge to work with digital marketing manager to develop comprehensive marketing automation campaigns that support brand goals for the year.
• Manage relationships and regularly interface with Marketo customer support and Marketo implementation partner.
• Work with brand lines and stakeholders to define KPIs while working with Marketing Operations manager to build campaign reporting.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI and sales growth.
• Manages brand assets in Marketo with consistent taxonomy while working with creative team to archive campaign assets in the digital asset management platform.
• Stays aware of new Marketo updates, trends in marketing automation and best practices while educating the marketing team.
• Applies advanced knowledge of Marketo to strategic decision making and campaign direction.
• Work with VP, Marketing Operations Manager to build alignment with Executive team, Business Partners, Shared Services, IT, and Operational Support including the CX and Salesforce teams.
• Understand marketing OKR’s to effectively manage incoming project queue, requested deliverables, and tasks.

Requirements

• Bachelor's Degree in Marketing, Computer Science, IT, or related field, or equivalent work experience.
• 4+ years’ experience developing and managing marketing automation campaigns via Salesforce or similar CRM.
• 3+ experience in a banking/financial services/commercial finance environment preferred or equivalent experience in similar environment
• Excellent understanding of digital marketing and social media landscape as well as marketing automation best practices
• Advertising or digital ad agency experience a plus
• Marketo certified expert preferred.
• Proficiency with HTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), and Javascript
• Working knowledge of Salesforce
• Familiarity with Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), and the ability to make recommendations for appropriate updates to email and web content.
• Strong proficiency with Microsoft Office and Adobe environment.

Preferred

• Marketo certified expert preferred.

Benefits

• We offer Medical, Dental, Vision, Paid Time Off, 401k and much more.