Responsibilities

• Own end-to-end performance measurement for CRM campaigns — tracking engagement, conversion, revenue attribution, and channel-level KPIs across weekly, monthly, and ad hoc reporting cycles
• Design, execute, and analyze A/B and multivariate tests across Braze channels, maintaining rigorous testing protocols and a structured learning agenda
• Develop and maintain Power BI dashboards and reports that make CRM performance accessible and actionable for marketing leadership and cross-functional stakeholders
• Write and maintain SQL queries against Databricks and other data sources to support audience segmentation, performance analysis, and campaign measurement
• Partner with Data Science and data engineering teams to operationalize predictive models — including propensity, churn, and LTV signals — within CRM segmentation and targeting strategy
• Translate complex data sets into clear, prioritized recommendations; proactively identify trends, anomalies, and optimization opportunities before they are asked for
• Maintain and evolve audience segmentation frameworks and data briefs for CRM initiatives, ensuring accuracy and consistency across campaigns
• Serve as an analytical partner to cross-functional teams — including Merchandising, Loyalty, Shopper Marketing, and Digital Product — aligning CRM measurement to broader business goals
• Monitor and evaluate the impact of CRM programs on customer lifecycle health metrics, contributing to retention and engagement strategy
• Conduct QA on CRM communications to ensure flawless execution and data accuracy prior to send