Responsibilities

• Strategic Analysis & Audit - Conduct deep-dive audits across CRM channels (email, SMS, push, digital) to identify opportunities and gaps
• Analalyze performance data and translate findings into actionable insights
• Connect individual campaign performance to broader customer lifecycle impacts
• Synthesis & Storytelling - Synthesize inputs from briefs, audits, data, and stakeholder feedback into clear strategic recommendations
• Package complex ideas into simple, compelling narratives for internal and client audiences
• Develop structured presentations that clearly communicate strategy and insights
• Cross-Channel Strategy Development - Support the development of lifecycle strategies across CRM touchpoints
• Develop creative briefs that help translate strategy into compelling creative output
• Identify upstream and downstream impacts of campaigns within the customer journey
• Bring a holistic view of how programs connect across channels

Requirements

• Strong analytical mindset with the ability to interpret performance data and identify trends
• Demonstrated ability to synthesize complex inputs into clear, structured outputs
• Strong storytelling and presentation skills, including building decks and framing narratives
• High level of curiosity and a proactive approach to problem solving
• Comfort with emerging AI tools and the ability to apply them thoughtfully to research, analysis, and content development
• Working knowledge of CRM channels, including email, SMS, push, and digital
• Understanding of customer lifecycle strategy and journey orchestration
• Familiarity with marketing technology ecosystems (e.g., ESPs, CDPs, messaging platforms)
• Ability to interpret basic engagement and performance metrics
• Agency experience strongly preferred, particularly in fast-paced and ambiguous environments

Preferred

• Be comfortable operating in ambiguity and identifying next steps without rigid direction
• Demonstrate strong curiosity and go beyond surface-level analysis
• Be able to take large volumes of information and simplify it into clear outputs
• Be a strong communicator who can translate analysis into strategic recommendations
• Be comfortable supporting multiple workstreams and shifting priorities as needed
• Be adept at navigating complex, matrixed organizations and building alignment across cross-functional stakeholders to drive initiatives forward effectively

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our Best-in-class Wellness And Benefits Offerings Include
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements