Responsibilities

• Lead the development of a comprehensive, global measurement framework for influencer marketing, aligned with the company’s business and marketing goals.
• Establish clear KPIs and metrics to measure influencer campaign effectiveness and their direct impact on brand growth, customer engagement, and business performance.
• Ensure all creator/influencer initiatives are supported by robust data collection processes enabling in-depth analysis globally and locally.
• Embed social-led best practices and enhancements of methodologies and capabilities.
• Develop methodologies for analyzing data across metrics including brand lift, sales impact, engagement, and long-term brand loyalty.
• Drive ongoing data standardization across regions, campaigns, and platforms.
• Build models that connect social and creator/influencer investments to business outcomes (sales uplift, customer acquisition, retention).
• Provide insights and recommendations by analyzing campaigns' overall performance, highlighting areas of success, risks, and opportunities.
• Oversee measurement capabilities within the creator measurement tech stack to enable consistent tracking.
• Develop dashboards within creator platforms that empower teams to track performance and extract insights.

Requirements

• 5-7+ years of experience in marketing analytics, measurement, or marketing science roles, ideally within a global organization.
• Strong experience in digital marketing analytics, with a focus on social media or influencer marketing measurement frameworks.
• Background in data management, performance analysis, or business intelligence, with an ability to interpret complex data sets to derive actionable insights.
• Proficient in marketing analytics tools and platforms (e.g., Google Analytics, Tableau, Power BI), with strong knowledge of social media metrics and influencer marketing platforms.
• Experience building data models and using statistical methods to link marketing activity to business outcomes (e.g., brand lift, sales, customer acquisition).
• Strong understanding of key marketing KPIs, such as ROI, ROAS, customer lifetime value, and attribution modeling.
• Excellent communication and presentation skills, with the ability to translate complex data insights into clear, actionable recommendations for a non-technical audience.
• Strong collaboration and teamwork skills, with experience working across cross-functional teams and markets.
• Analytical and strategic thinking skills, with a passion for problem-solving and innovation.

Preferred

• Proven track record of designing and scaling measurement frameworks in a global, multi-market context.
• Deep expertise in social and creator/influencer marketing analytics and understanding of how to quantify the impact of influencers on brand health and business metrics.
• Ability to navigate large datasets and drive impactful insights that influence marketing decisions and investments.

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.