Responsibilities

• Serve as the human bridge between clients and creators who make campaigns hit.
• Name the right creators for briefs and explain why each one belongs in the campaign in a way that feels obvious in hindsight.
• Present creator strategies to clients directly, in new business pitches and on active campaigns.
• Translate taste into language clients can sell internally.
• Field hard questions live: why this creator, why not that one, what risks we have flagged, and what we expect from each partnership.
• Vet creators against opportunities for fit, brand safety, prior partnerships, content history, and audience overlap.
• Build and deepen direct relationships with creators, their managers, and talent reps so the next yes is easier than the last.
• Negotiate the soft side of partnerships: scope, vibe, expectations, and creative boundaries.
• Oversee creative content production from concept through delivery, partnering with project managers and producers.
• Protect the creator's voice while keeping the brief intact.