Responsibilities

• Own UGC Production from Brief to Delivery; lead high-volume productions with script review, shoot planning, execution, and post-production coordination to meet quality and performance goals.
• Self-Film Platform-Native Content; capture native footage for paid and organic social across platforms, producing b-roll and product shots tailored to each platform.
• Direct Creators and Talent for Performance; run directed shoots with feedback and coaching to get authentic, platform-native performances.
• Partner with Creative Strategy to Shape Production-Ready Concepts; evaluate ideas early, test production viability, and bring a production lens to avoid downstream challenges.
• Manage Production Logistics and Workflow; coordinate prop sourcing, location planning, shoot prep, and post handoff while juggling multiple shoots and timelines.
• Leverage AI and New Tools to Improve Production; use AI for research, casting prep, asset organization, and workflow efficiency, building AI-native processes.
• Serve as a Cross-Functional Creative Execution Partner; share production expertise to influence creative development and decision making with a production mindset.
• Maintain a High Bar for Creative Quality; own final outputs, align with objectives, and ensure content resonates with platform performance.

Requirements

• 1–2 years of production or content creation experience in digital, social, or creator-driven environments, with experience producing UGC or social content at volume.
• Deep fluency in UGC and social-first content with strong instinct for what performs on TikTok and Instagram and the ability to explain why.
• Strong mobile production skills including filming, lighting, framing, audio capture, and adaptable production across environments.
• Comfort directing and coaching creators or talent to deliver authentic, on-brand performances.
• A strong creative eye and attention to detail in framing, aesthetics, continuity, wardrobe, and shot quality.
• Excellent organization and production management skills to run multiple shoots and keep timelines and logistics on track.
• Self-directed, proactive working style with the ability to own shoot days and move production forward independently.
• Comfort using AI tools and production software to work more efficiently; familiarity with Adobe Creative Suite, Asana, Airtable, and Google Drive is a plus.
• Ability to thrive in a fast-paced, entrepreneurial environment with flexibility and problem-solving mindset.
• Based in Los Angeles and available for frequent on-site shoots, including multiple days per week in Manhattan Beach and other locations as needed.