Creator Manager

New York City, NY (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize creator-driven TikTok Shop activations to drive product sales, manage creator partnerships end-to-end, and extract insights that improve future campaigns.

  • Creator partnerships: identify, recruit, onboard, and coordinate creators for product linking and affiliate content.
  • Campaign execution: plan launches around retail moments, brief creators, manage content approvals, and coordinate timelines.
  • Performance and optimization: track revenue/ROAS, use insights to scale high-performing creators and content across campaigns.

Job Description

Responsibilities

  • TikTok Shop Program Management
  • Support the day-to-day management of brand storefronts and creator partnerships within TikTok and TikTok Shop.
  • Identify and recruit creators to drive product sales through TikTok Shop content and affiliate links.
  • Coordinate creator onboarding, product linking, and commission setup.
  • Maintain creator lists, shipping coordination, and performance tracking.
  • Creator Seeding & Product Gifting
  • Manage creator seeding programs, including creator identification, outreach, product shipment coordination, and tracking of organic content.
  • Identify and outreach to creators on TikTok to drive product sales through TikTok Shop.
  • Maintain creator pipelines and track engagement/performance of seeded creators.
  • Campaign Execution
  • Support the launch and management of creator-led commerce campaigns tied to key retail moments (e.g., product launches, promotional events, tentpole sales).

Requirements

  • 1-3+ years of experience in influencer marketing, creator partnerships, affiliate marketing, or social commerce.
  • Experience working with TikTok creators or TikTok Shop programs strongly preferred.
  • Experience with creator platforms (e.g., ShopMy, Impact, or similar affiliate tools).
  • Strong understanding of performance marketing metrics (CPA, ROAS, conversion rate, affiliate revenue).
  • Highly organized with strong project management skills.
  • Comfortable working in a fast-paced, creator-driven environment.
  • Familiarity with paid social amplification and creator whitelisting strategies.
  • Strong communication skills for managing creator relationships and campaign coordination.

Preferred

  • Experience working with TikTok creators or TikTok Shop programs strongly preferred.
  • Experience with creator platforms (e.g., ShopMy, Impact, or similar affiliate tools).
Autumn Communications logo

Autumn Communications

Autumn Communications is a full-service public relations and marketing firm with offices in New York City and Los Angeles. We specialize in developing compelling campaigns that amplify brand awareness, engage customers, and drive demand for our clients. We primarily work in the fashion, lifestyle, food & drink, entertainment, and technology sectors and have established strong ties with influencers and press. The results can be seen through sustained coverage in both print and digital media. Autumn Communications' multi-platform approach has been hugely successful in launching new brands, as well as expanding established ones. We are always looking for strategic partnerships, collaborations, and alignment with high-profile events. Please e-mail me for more information: ashley@autumncommunications.com

Founded in 2009
Los Angeles, California, USA
203 employees (43 in marketing)

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~203

Marketing Team

Marketing Team Size
42 (21% of company)
Median Career Experience
7 years
Median Tenure
1.8 years