Creator Growth Operations Manager

San Jose, CA (On-site)

$94K/yr – $220K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive TikTok's creator ecosystem by identifying influencers, coordinating outreach, and shaping growth strategies to expand creator impact.

  • Identify top creators and segment by vertical, impact, and cross‑platform presence.
  • Lead outreach/onboarding with operations to build long-term, trust-based relationships.
  • Align creator needs with product and marketing to drive messaging and improvements.

Job Description

Responsibilities

  • Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
  • Partner with operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
  • Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
  • Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
  • Design and execute creator advocacy programs to amplify creators' external influence for TikTok
  • Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements

Requirements

  • Bachelor’s degree or above, with 3+ years of experience in creator ecosystem, content platforms, or related fields
  • Strong understanding of content platform ecosystems
  • Strong data sensitivity with the ability to use SQL for analysis and problem-solving
  • Proven ability to drive cross-functional collaboration and execution
  • Strategic thinking with a deep understanding of creator growth dynamics

Preferred

  • High level of self-motivation and ability to work in a fast-paced environment

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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