TikTok Live creator growth and partnerships lead for gaming, focusing on scaling programs and ecosystem health.

• Manage and grow a portfolio of gaming creators, including high-touch support, growth planning, and LIVE-specific optimization
• Cohort Identification: Analyze creator performance data to identify the ideal candidates for early-access feature pilots, ensuring a match between the product's goal and the creator's audience archetype.
• Partner with our highest-impact gaming creators and publishers to integrate TikTok LIVE products into their core content strategy, and help translate content into successful LIVE formats
• Build authentic rapport with creators to become a trusted advisor, ensuring you have the social capital to drive high-stakes shifts in content and platform behavior
• Navigate escalations, account health, showcase opportunities with top gaming creators. Identify technical friction points or opportunities for top creators. You will translate their needs into actionable product requests to improve the ecosystem for everyone.
• Take the blueprints from successful 1-on-1 creator collaborations and develop frameworks to scale those results across larger cohorts
• Lead Growth Sprints designed to drive specific outcomes like increased streaming frequency, creator audience growth, community milestones, or feature mastery
• Ensure that as programs scale, the quality of support and the level of creator trust remain high
• Define what success looks like for creator initiatives, tracking both quantitative performance metrics and the qualitative creator sentiment
• Translate creator feedback into actionable insights for internal teams, ensuring the platform evolves in a direction that serves the gaming community

Requirements

• Experience in creator management, esports operations, influencer marketing, or publisher partnerships.
• Proven track record managing top creators or talent with high visibility and complex needs
• Experience building structured programs that move beyond one-off fixes into repeatable growth engines
• Strong understanding of gaming culture, game economies, and seasonal content cycles
• Demonstrated ability to execute fast-moving programs with measurable outcomes. Strong analytical skills; ability to synthesize dashboards and creator metrics
• Highly cross-functional, effective communicator, strong project ownership
• Familiarity with LIVE ecosystems, monetization loops, or streaming platforms
• Preferred Qualifications: Track record of collaborating with Product or Engineering teams to launch new features, run pilot programs, or lead Alpha/Beta testing with high-visibility partners.

Preferred

• Track record of collaborating with Product or Engineering teams to launch new features, run pilot programs, or lead Alpha/Beta testing with high-visibility partners.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.