Responsibilities

• Lead creative strategy across paid social campaigns, ensuring every creative concept is grounded in audience insights, business priorities, and performance learnings.
• Develop strategic creative briefs that inspire high-performing creative tailored to each social platform.
• Translate campaign performance, experimentation, and consumer behavior into actionable creative recommendations that strengthen future campaigns.
• Identify emerging consumer behaviors, cultural trends, and platform opportunities to continuously evolve creative strategy.
• Partner closely with Marketing, Creative, Media, Analytics, Influencer, Production, and external agencies to develop integrated paid social campaigns.
• Build repeatable creative testing frameworks and maintain a centralized library of learnings, best practices, and creative recommendations.
• Lead recurring creative strategy sessions that align stakeholders around campaign priorities, performance insights, and future creative opportunities.
• Evaluate and adopt emerging technologies, including artificial intelligence, to improve creative ideation, strategy development, and team efficiency.

Requirements

• At least 5 years of experience in Creative Strategy, Social Strategy, Performance Marketing, Brand Strategy, or a related field.
• Proven experience developing creative strategy for paid social campaigns and translating performance insights into creative direction.
• A deep understanding of social platforms, consumer behavior, cultural trends, and emerging digital experiences.
• Experience partnering with Creative, Media, Analytics, Influencer, Production, and agency teams to deliver integrated marketing campaigns.
• Outstanding creative brief writing, communication, and presentation skills.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience with creative testing methodologies and performance marketing principles.
• Experience leveraging artificial intelligence or emerging technologies to improve creative strategy, ideation, or workflows.