Creative Strategy Lead (Director)

Los Angeles, CA (On-site)

$110K/yr – $200K/yrDirector/Executive5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own creative strategy execution for performance campaigns across multiple client portfolios, turning data into creative direction and delivering measurable benchmarks.

  • Creative ownership: lead strategy development and ensure benchmarks are met or exceeded.
  • Analytic discipline: translate campaign metrics into actionable creative tests and optimization.
  • Portfolio oversight: manage multiple high-value clients with cross-team collaboration.

Job Description

Responsibilities

  • Creative Strategy Leadership: Guide the development of innovative creative strategies that consistently exceed performance benchmarks across client portfolios.
  • Performance Analysis: Lead data-driven decision making by analyzing campaign metrics, identifying trends, and translating insights into actionable creative direction.
  • Portfolio Management: Oversee multiple high-value client portfolios, ensuring creative strategies align with performance goals and client objectives.

Requirements

  • 5+ years of experience leading creative strategy for performance marketing campaigns
  • Proven track record of exceeding performance benchmarks through creative innovation
  • Strong portfolio demonstrating successful paid social media campaigns
  • Advanced understanding of performance metrics and analytics tools

Preferred

    Benefits

    • Flexible PTO and paid holidays
    • Paid parental leave
    • Comprehensive medical, dental, and vision insurance coverage
    • Equity options in a profitable, rapidly growing company
    TubeScience logo

    TubeScience

    3.2 Glassdoor

    As one of the fastest growing startups in Los Angeles, we're revolutionizing the way in which companies approach successful video advertising. Our team of award-winning Producers, Editors, Directors, Engineers, and Performance Marketing Managers are building a global studio where we can conceptualize, shoot, and produce hundreds of videos per day. Unlike traditional advertising agencies that pitch creative concepts for companies, hope they will perform, and outsource filming, we design videos that are guaranteed to convert. We use data to guide our creative process and leverage testing and analysis to make adjustments to react to users in real-time.What's atypical about the company:We're fast and data-driven: our teams develop concepts in the morning, shoot/edit in the afternoon, launch in the evening, and iterate the next day based on real-world performance.We’re a behavioral R&D lab at the core: We put 2,000+ video experiments per week, watched by tens of millions of people per day, that give us deep insights into how people make decisions. Over the past couple years, we’ve built an enormous library of IP around human behavior and visual communication.We work on a pure pay for performance basis. Zero production fees for video. Clients only pay us if our videos outperform anything they’re running internally.

    Founded in 2016
    Los Angeles, California, USA
    310 employees (245 in marketing)
    57% recommend to a friend
    45% CEO approval

    Traffic Signals

    Monthly Visitors
    8.6K
    Traffic Source Mix
    Search
    35.1%
    Direct
    48.9%
    Referral
    7.2%
    Social
    7.3%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~310

    Marketing Team

    Marketing Team Size
    222 (72% of company)
    Median Career Experience
    8 years
    Median Tenure
    3.3 years
    Marketing Roles Posted (Last 30 Days)
    1