Responsibilities

• Creative Vision for AI-Native Customer Journeys. Defining how brands behave across adaptive, agentic mediated journeys, including:
• Mapping dynamic customer journeys that evolve based on agent inference, contextual cues, and optimization signals.
• Designing modular creative and content assets that can be dynamically selected, recombined, or personalized by GEO models.
• Ensuring journeys include structured decision support that agents can parse and optimize across touchpoints.
• Conversational Experience and Interaction Design. Shaping how customer and agents engage through intelligent interfaces, including:
• Crafting conversational flows that balance brand personality with agent-friendly structure and intent clarity.
• Designing interaction frameworks that enable optimization (e.g., slot-filling patterns, variable prompts, consistent intents).
• Creating conversational prototypes that capture and feed signals back into GEO/AEO models for refinement.
• Content Strategy for GEO & AEO. Building content systems that are strategically structured for LLM findability and intrinsically optimizable, including:
• Developing modular content architectures, taxonomies, and metadata schemas that dramatically improve agent understanding.
• Identifying creative variables—tone, content , visual cues—that can be tuned, tested, and optimized over time.
• Designing content formats that support generative reinterpretation, multimodal responses, and autonomous recommendations.
• Optimization-Centered Creative Strategy. Embedding optimization and an experiment-led approach to improvement in every creative decision and asset, including:
• Partnering with GEO practitioners to turn model insights directly into creative iterations and content refinements.
• Designing experiments that test narrative frames, messaging attributes, structured content variations, and conversational patterns.
• Translating optimization outcomes into brand differentiated guidelines that scale across marketing, content, and CX teams.
• Ensuring our client brand’s agentic presence improves continuously through systematic testing and signal analysis.

Requirements

• 10+ years of experience in Creative Strategy that includes some experience working with generative AI.
• 3+ years of Industry experience in Retail and Consumer Goods & Services

Preferred

• Bachelor’s degree in CS, Design , or a related field.
• Exceptional communication skills, both written and verbal, with the ability to engage clients of varying technical expertise .
• Proficient in developing training materials, including user guides, presentations, and online resources.
• A passion for innovation and a commitment to helping clients succeed in adopting new technologies .
• Strong understanding of production ready specs for creative outputs.
• Comfortable with travel.

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.