Workhorse Innovation LLC

Creative Strategist

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Lead end-to-end creative development for paid social ads as a Creative Strategist, from concept to testing and performance review.

  • Own end-to-end creative development for paid social campaigns.
  • Strong ability to translate performance data into new ad concepts.
  • Direct shoots and manage freelance editors or creators.

Job Description

Responsibilities

  • Develop performance-driven creative strategies across paid social channels
  • Research top-performing ad trends, hooks, and formats to inform creative direction.
  • Write scripts and creative briefs that align with campaign objectives and audience insights.
  • Collaborate with media buyers to translate performance data into new ad concepts and creative iterations.
  • Research content ideas and build inspiration boards to bring new ideas to our content mix
  • Help source, brief, and manage UGC creators and on-camera talent.
  • Direct shoots and provide feedback on tone, pacing, and visual storytelling.
  • Maintain a consistent pipeline of high-quality content ready for testing and publishing.
  • Lead, produce, direct on site shoots with talent
  • Help brief, review, and deliver assets from 3rd party designers, creators, and agencies