Responsibilities

• Media buying — your primary. You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
• Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page.
• Organic, part of the same acquisition engine. Instagram organic and YouTube aren't a side project here, they're part of our client acquisition ecosystem, the same goal as paid, a different channel.
• Coaching. You'll run a weekly group coaching call with our students, showing them what's working in our ads right now and helping them sharpen their own B2B strategy, and you'll be the one who steps in with feedback when they have questions along the way.

Requirements

• You've run B2B paid media at a high level, national campaigns, six figures a month in spend, hands-on, in the account making the calls
• B2B lead gen specifically: agencies, coaching/info, or high-ticket services sold to businesses. This one really matters to us, B2B behaves nothing like e-com, and we need someone who already knows the difference
• Deep on Meta. You read an account and know what the data is telling you without anyone translating it
• Direct-response copywriting is one of your strongest skills. You can write the message that makes a cold, skeptical B2B buyer pay attention, and prove it with copy that converted. VSLs, ads, book-a-call pages
• A track record of original concepts and angles, not just variations of someone else’s idea. You can name the work and what it produced
• A genuine point of view on creative. You study the space, you know what’s working right now and why, you have opinions about it, and you can brief it so the team builds what you pictured
• You can explain why an ad works to someone less experienced without drowning them in jargon. That’s the coaching test
• Portfolio or work samples, we’d love to see the work
• Able to work 9am-6pm ET
• Located in the US or Canada. Required, you work directly with our team

Preferred

• Google Ads and YouTube Ads experience.
• AI built into your workflow
• Experience with organic content or growing an audience of your own

Benefits

• Fully remote
• Paid time off
• Direct access to the founders