Responsibilities

• Own the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content.
• Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop to support both awareness and revenue generation.
• Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns.
• Dive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns.
• Use TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities.
• Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals.
• Build and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles.
• Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly.
• Identify winning patterns and scale them through a structured testing approach that balances performance optimization with creative freshness.
• Develop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent.

Requirements

• 5+ years in DTC creative strategy, performance creative, or growth-focused content development, ideally with meaningful experience on TikTok.
• Strong portfolio showcasing short-form content, direct response creative thinking, and an understanding of what makes content perform in-feed.
• Deep familiarity with TikTok as a platform, including content trends, creator dynamics, paid creative best practices, and shopping behavior.
• Experience developing concepts across both organic and paid social , with strong instincts for platform-native storytelling.
• Strong grasp of creative testing methodologies, including how to evaluate and iterate on hooks, formats, messaging, and visual delivery.
• Ability to bridge brand, content, and performance thinking — creating work that is engaging, culturally relevant, and conversion-oriented.
• A passion for psychology, storytelling, video, design, and consumer behavior that translates into compelling customer-centric creatives.
• Proactive engagement with emerging trends, creators, platform changes, and best practices across TikTok and the wider DTC creative ecosystem.