Responsibilities

• Develop creative strategies for D2C performance marketing campaigns
• Create ad concepts, hooks, angles, scripts, and visual directions
• Study customer pain points, reviews, competitors, and ad libraries
• Work closely with designers, copywriters, editors, and performance teams
• Build creative briefs for static ads, videos, UGC, carousels, landing pages, and social content
• Analyze ad performance and suggest new creative iterations
• Identify trends, winning formats, and new campaign opportunities
• Ensure all creatives stay aligned with the brand’s positioning and business goals

Requirements

• 4–6 years of experience in creative strategy, performance marketing, brand strategy, or D2C advertising
• Strong understanding of Meta ads, D2C funnels, hooks, messaging, and conversion-focused creatives
• Experience working with D2C, e-commerce, beauty, wellness, lifestyle, fashion, food, or consumer brands
• Ability to think both creatively and commercially
• Strong communication and briefing skills
• Portfolio is mandatory
• No degree required
• Must Attach Please attach your portfolio with your application.
• Applications without a portfolio will not be considered.

Preferred

• Ideal Candidate You are someone who can look at a product and quickly figure out:
• Who should buy it
• Why they would care
• What angle will make them stop scrolling
• What creative format will convert
• How to improve it after performance data comes in