Responsibilities

• Analyse paid social performance (Meta, TikTok, YouTube) to identify what’s working — using metrics like hook rate, hold rate, CTR, CPA, and ROAS to extract actionable insights.
• Translate data into clear creative direction — identifying winning formats, messaging, and customer pain points that drive conversions.
• Develop high-converting ad concepts and scripts — including hooks, angles, and full funnel creative aligned with DTC customer journeys.
• Lead creative production by briefing UGC creators, influencers, and editors — ensuring output is optimised for performance and scalability.
• Build and manage high-volume creative pipelines — maintaining asset libraries and enabling rapid iteration across winning concepts.
• Own the testing roadmap — running structured A/B tests, iterating on winners, and continuously improving performance through data-driven experimentation.

Requirements

• 3+ years of experience in creative strategy or performance creative roles
• Experience working in high-growth, paid social-led DTC brands
• Deep expertise in Meta and TikTok advertising ecosystems
• Strong analytical skills and the ability to interpret performance data to inform creative decisions
• A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
• A proven track record of driving revenue growth through paid creative
• Experience briefing or directing creators, influencers, or UGC production
• Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
• Excellent communication skills — able to present insights and defend creative decisions with data

Benefits

• Fully remote – work from anywhere
• Competitive Compensation Package
• Flexible working environment – results > hours
• No micromanagement – full ownership and trust
• Fast-paced, ambitious team culture
• Growth opportunities in a fast-scaling environment