Responsibilities

• Performance-to-brief pipeline - Read Meta and Google ad performance data daily. Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating. Translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric.
• Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific, falsifiable hypotheses rather than general concepts.
• Brief management and execution oversight - Brief designers, video editors, copywriters, and UGC creators. Maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch.
• UGC scripting and trend iteration - Track UGC and short-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue.This is a core function of the role, not a secondary skill. Candidates without recent, hands-on UGC scripting experience should not apply.
• Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors.
• Write UGC-style scripts that sound like real people talking, not ad copy. You should be able to nail hook, problem, proof, and CTA structure in a 15-30 second format.

Requirements

• 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent).
• Demonstrated experience writing structured creative briefs, not mood boards.
• DTC or e-commerce experience strongly preferred.
• Luxury or premium brand experience is a differentiator, not a requirement, but you should be able to speak to how creative instincts shift in a higher-consideration purchase environment.
• Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously.
• Strong written communication. You'll be working async with a distributed team, so clarity in writing carries real weight.
• Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads.
• Working fluency in Meta Ads Manager and Google Ads reporting. You should be comfortable reading hook-rate and hold-rate curves, not just total spend and ROAS.

Preferred

• Familiarity with AI-assisted creative research or tagging tools.
• Basic working knowledge of Figma, Canva, or Adobe tools, enough to communicate visual direction, not to execute design work yourself.

Benefits

• Benefits: PTO, paid holidays and flexible Friday's