Responsibilities

• Building creative strategies rooted in persona insights, campaign objectives and brand positioning
• Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators (designers and editors)
• Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback
• Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement
• Learning and applying frameworks and playbooks that underpin our work
• Collaborating directly with clients through monthly strategy calls.
• Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building

Requirements

• Minimum 1 year in a digital/social creative or content strategy role (agency or in-house)
• Deep interest in content, ads, and internet culture. You know what everyone is posting about, what’s trending, and why
• Confident communication skills (written and verbal) across internal teams and with clients.
• Strategic thinking - you connect brand, audience, platform and execution with ease
• Strong gut feel for what works creatively, and the eye to spot when something doesn’t

Nice To Have

• Experience with Meta Ads, TikTok Ads, UGC or ecommerce brands
• Some familiarity with direct-response creative and funnel strategy

Benefits

• Remote-first culture: our team spans Australia, New Zealand, USA, Bali and the Philippines
• High-impact mentorship: you’ll report directly to the Head of Creative Strategy
• No fluff: this is a creative strategy team that exists to drive profitable results for our clients