Responsibilities

• Own creative strategy across two scaling subscription brands
• Build and lead your creative team from scratch
• Run the full testing framework
• angle discovery, hook testing, iteration, volume production
• Analyze daily performance data (hook rate, hold rate, CTR, CPA, ROAS) and decide what gets made next
• Work directly with the media buyer on scaling decisions

Requirements

• You were the creative strategist or creative director behind at least one DTC subscription brand that crossed 8 figures annually
• Your creatives have sustained $30K+/day in profitable Meta spend
• your angles, your strategy, not inherited
• DTC subscription is your core experience. You understand churn, LTV, renewal psychology, and how that shapes creative decisions
• You have built and run a high-volume testing operation
• 50+ new creatives per week across UGC, static, VSL, and mashup formats
• You have found winning angles from zero
• cold audience, fresh brand, no existing creative playbook to lean on
• You have hired, trained, and managed a creative team (editors, designers, UGC creators)