Founded in 2016 by a BCG consultant frustrated with his engagement ring buying experience, Rare Carat has grown to be one of the largest diamond jewelry online retailers in the United States. It was called the “Secret to Buying A Diamond” by the New York Times.RareCarat.com powers over $100m in annual sales by creating transparency in a historically opaque industry using AI indicators and human expert advice. Operating on an innovative "managed marketplace" business model, the company combines the selection advantages of a marketplace with the quality assurance of a traditional retailer.It is run by Wharton and Harvard Business School grads. Advisors include TrueCar’s founder, Blue Nile’s ex-CEO, Wharton’s Innovation Dean, and Richard Branson’s Venture Capital head.Rare Carat has been featured in the New York Times, TechCrunch, NPR, USA Today, and CNBC, among others.