Responsibilities

• Dynamic Creative Optimisation (DCO) strategy development & ownership:
• Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
• Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and broader business goals. Lead the development of best-in-class digital media strategies, incorporating data-driven insights, creativity, and innovation.
• Demonstrate strategic expertise & thought leadership showcasing the value of DCO and content at scale.
• Translate data and performance learnings into actionable creative recommendations.
• Measurement & Learning
• Develop robust measurement frameworks to assess the effectiveness of Artbot digital strategies.
• Develop test and learn plans in line with the learnings outcomes that matter to clients
• Utilise analytical rigour to interpret large data sets and derive actionable insights that optimise campaign performance against key client KPIs.
• Stakeholder Management

Requirements

• 4+ years of experience in a relevant media, creative or ad tech role
• Strong understanding of the digital media landscape, including media planning, buying, and activation principles across programmatic and/or social platforms.
• Strong attention to detail, particularly in creative aesthetics and large data sets.
• Proven ability to think strategically while applying analytical rigor to optimise digital media performance.
• Highly organised, with the ability to manage multiple projects simultaneously.
• Confidence in designing and implementing robust measurement frameworks to assess digital strategy effectiveness.
• Experience In Nurturing Stakeholder Relationships With Excellent Communication Skills.
• Solid skills in Microsoft Excel and Powerpoint / Keynote, with the ability to craft compelling narratives.
• A quick learner, problem solver, and collaborative team player.
• Self-starter mindset — confident, proactive, and comfortable operating in ambiguity

Preferred

• Experience and passionate about Beauty (CPG) & Cruise (Travel) category
• Experience in conceiving and delivering successful DCO campaigns.
• Knowledge of social ads manager platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads), adserving platforms
• Familiarity with dynamic-feed ad serving
• Understanding of the creative production process, from concept to execution.
• Experience developing digital media strategies on a global or regional scale.