Responsibilities

• Define and evolve digital and brand experience strategies aligned to business goals
• Shape cohesive storytelling frameworks across web, campaigns, product, and platform experiences
• Partner across design, brand, content, engineering, and marketing teams to guide execution
• Help establish scalable creative systems, governance models, and experience principles
• Apply AI to improve content creation, personalization, discoverability, and operational workflows
• Identify opportunities to simplify fragmented experiences into unified customer journeys
• Use data, research, and customer insights to inform strategic recommendations
• Influence roadmap planning across digital experiences, platforms, and ecosystem initiatives
• Drive alignment between brand expression, UX strategy, and platform capabilities
• Champion scalable, reusable approaches to content, design systems, and digital storytelling

Requirements

• 6+ years of experience in creative strategy, digital strategy, brand experience, UX strategy, or related fields
• Experience supporting or leading large-scale digital ecosystem or transformation initiatives
• Strong understanding of brand systems, digital platforms, UX, content strategy, and customer journeys
• Practical experience applying AI to creative, content, or digital workflows
• Ability to influence cross-functional teams and executive stakeholders without direct authority
• Strong communication, organizational, and prioritization skills
• Ability to balance strategic thinking with executional realities

Preferred

• Experience working across enterprise or global digital ecosystems
• Familiarity with design systems, scalable content frameworks, and platform-based experiences
• Experience operating within agile, product-oriented, or cross-functional delivery models
• Understanding of emerging AI-assisted creative and experience workflows
• Background collaborating across brand, product, and marketing organizations

Benefits

• Health & Wellbeing
• We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development
• We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
• Unconditional Inclusion
• We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.