Creative Services Director

Oklahoma City, OK (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-platform station marketing and promotions for Hearst TV properties, leading creative campaigns and community engagement.

  • Own and execute on-air and online promotions across MeTV, KOCO.com, app, and Very Local Oklahoma.
  • Must-have: 5+ years in station marketing/promotion.
  • Standout: Experience leading creative teams and cross-functional initiatives.

Job Description

Responsibilities

  • Manage production of compelling image, sweeps and special event campaigns for all platforms
  • Schedule staff station community and promotional events
  • Responsible for the development and execution of station promotion for our linear platform, MeTV, KOCO.com and app along with Very Local Oklahoma
  • Supervise creative team in brand, image, and daily topical promotion
  • Produce on and off-air promotions
  • Special projects coordination & fulfillment
  • Produce effective news & programming promotion
  • Produce & post targeted social media marketing
  • Manage inventory for daily on-air logs as directed and as needed
  • Attend outside community functions or meetings

Requirements

  • A minimum of 5 years in station marketing/promotion/brand management.
  • Wide Orbit and ENPS experience is a plus
  • Must have a winning attitude and a commitment to excellence and quality promotion
  • Must have proven skills of collaborating with News staff and station personnel
  • Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience
  • Non-linear editing required; efficient in Adobe Creative Suite or similar application
  • Creative writing and conceptualization; able to craft compelling messages based on station research
  • Excellent verbal communication & strong writing skills
  • Detailed oriented & organized
  • Excellent communication & interpersonal skills

Preferred

  • Proven track record of building, mentoring, and inspiring high-performing teams

Benefits

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family needs
CDS Global logo

CDS Global

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981
New York, New York, USA
6.4K employees (1,993 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
344.6K
Traffic Source Mix
Search
27.6%
Direct
56.2%
Referral
13%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
1,455 (23% of company)
Marketing Roles Posted (Last 30 Days)
8