Drive and own the social content strategy for Blackstone Shooting Sports, leading video, photography, and influencer partnerships across platforms.

• Own the full social calendar, content production, and channel growth.
• Track evolving trends, platform algorithms, influencer culture, and formats—and apply them early.
• Build and maintain a content calendar with shoots, posting schedules, and approvals.
• Develop and enforce brand voice and visual guidelines across channels and contributors.
• Shoot high-quality video and still photography for all social platforms.
• Edit with a social-first mindset—vertical formats, platform-tailored, attention-grabbing from frame one.
• Review and provide feedback on content produced by team members or external creators.
• Manage and grow social channels using tools like Sprout Social.
• Own campaign budgets and reporting; collaborate with external creators as needed.
• Translate analytics insights into actionable strategy adjustments.

• Hire, onboard, and train direct reports and freelance contributors.
• Conduct regular 1:1s, annual performance reviews, and ongoing coaching with direct reports.
• Coordinate with design, events, and marketing to align content with broader initiatives.
• Brief, source, and manage relationships with influencer and creator partners.
• Present content strategies and performance reports to stakeholders.
• Conduct regular check-ins to align on goals, priorities, and upcoming campaigns.

• 3+ years creating and leading social content—video, photography, editing, and strategy.
• A portfolio that proves it; we want to see your work.
• Proficiency with social-first video editing (CapCut, Premiere, DaVinci, or equivalent).
• Experience managing social platforms with real results (follower growth, engagement, reach).
• Comfort with analytics tools (Sprout Social, Meta Business Suite, or similar).
• An eye for brand consistency—protect the look, feel, and voice across everything.
• Ability to pass an ATF-compliant background check.

• Firearms, outdoor, sporting goods, or lifestyle brand experience.
• Influencer and creator partnership management.
• Experience with campaign budget management and reporting.
• Familiarity with content scheduling platforms.
• Experience building content guidelines or brand playbooks from scratch.
• Prior experience hiring or managing a creative team member.

• Competitive pay
• Full Benefits and PTO package
• Matching 401K
• Exceptional employee discounts
• Free range membership