Creative Marketing Strategist at Black Diamond Franchising | Jeffersonville, IN | $58K/yr – $70K/yr

Creative Marketing Strategist

Jeffersonville, IN (On-site)

$58K/yr – $70K/yrMid Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive marketing content strategy and creative execution across channels for multiple service lines, coordinating campaigns and assets end-to-end.

Create multi-channel content and campaigns aligned with brand voice and seasonal offers across Pest, Turf, HVAC, and Wildlife.
Must-have: 5–7+ years in marketing/creative strategy with proven content creation and campaign development.
Standout: Experience leading cross-channel campaigns and collaborating with a CMO and multiple departments.

Research, write, and develop content across multiple channels including social media, blogs, email campaigns, website, billboards, and marketing collateral
Collaborate with internal teams to develop and execute company blog content aligned with SEO strategy
Ensure all content aligns with brand voice, tone, and audience targeting across all service lines (Pest, Turf, HVAC, Wildlife)
Develop compelling, conversion-focused messaging tailored to each stage of the customer journey
Conceptualize and design seasonal billboard campaigns (minimum 6 annually for HQ market)
Create storyboards, shot lists, and creative direction for video and photo content
Film and edit video content for social media, digital campaigns, and website use
Partner with Marketing Specialists to execute creative assets efficiently and at scale
Maintain brand consistency across all visual and written content
Work alongside the CMO to develop and implement integrated marketing campaigns across digital and traditional channels

5–7+ years of experience in marketing, advertising, or creative strategy
Proven experience in content creation, copywriting, and campaign development
Experience managing or contributing to brand growth across multiple channels
Experience with social media platforms (Facebook, Instagram, YouTube, etc.).
Familiarity with content creation tools (e.g., Canva, Adobe Suite, CapCut, or similar).
Basic understanding of digital marketing channels (paid ads, email, SEO).
Experience with analytics tools (Google Analytics, platform insights, Looker Studio is a plus).
Comfort using scheduling and project management tools.
Experience filming and editing videos.

Bachelor’s Degree in Marketing, Communications, Advertising, or related field preferred
Previous experience in account management or leading marketing initiatives preferred