Creative Marketing Manager

Ocean City, NJ (On-site)

$55K/yr – $70K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-brand creative marketing with hands-on video, copy, and seasonal campaigns while maintaining brand identity and driving audience growth across channels.

  • Own creative direction and execution for video, copy, and content across brands
  • Lead email campaigns, calendars, and product-launch promotions to boost engagement
  • Track KPIs and translate analytics into growth opportunities for leadership

Job Description

Responsibilities

  • Own the creative direction and execution of marketing across multiple brands, including:
  • Plan, create, film, edit, and publish engaging content
  • Produce Reels, Stories, TikToks, and short-form video
  • Grow audience engagement and brand awareness
  • Stay ahead of platform trends and bring fresh content ideas
  • Support community engagement across social channels
  • Design and launch weekly email campaigns
  • Build seasonal marketing calendars
  • Develop campaigns for product launches, promotions, and events
  • Write compelling marketing copy
  • Design graphics for digital, print, packaging, and in-store signage
  • Maintain a consistent visual identity across all brands
  • Collaborate on merchandising and creative direction
  • Manage website merchandising and seasonal collections
  • Maintain product imagery, copy, and homepage design
  • Prepare Shopify for launches, promotions, and sales
  • Help optimize the online customer experience
  • Analyze campaign performance and marketing analytics
  • Report on KPIs and growth opportunities
  • Collaborate with leadership on long-term marketing initiatives

Requirements

  • Bachelor's Degree
  • 2+ years of experience in marketing, content creation, or graphic design
  • Strong Adobe Illustrator and Photoshop skills
  • Experience creating photo and video content
  • Excellent copywriting skills
  • Experience with email marketing
  • Strong project management and organizational skills

Preferred

  • Shopify and Klaviyo experience (or similar platforms) preferred

Benefits

  • 21 days Paid Time Off
  • 12.5 Paid Federal Holidays
  • Medical Benefit (HSA contribution up to $3,600 annually after eligibility)
  • 401(k) with 3% company match
  • Cell phone reimbursement
  • Employee discount
  • Performance bonus opportunity of up to 10% of annual salary
Bowfish logo

Bowfish

Bowfish is a Southern New Jersey-based brick-and-mortar retail concept group. We believe in building businesses that focus on creating unique experiences and practice reducing our footprint where ever possible. We believe business can be done in a way that leaves the world better for future generations, hence our slogan "for their future."

Founded in 2019
Ocean City, New Jersey, USA
3 employees

Traffic Signals

Monthly Visitors
990
Traffic Source Mix
Search
35.8%
Direct
41.5%
Referral
12.2%
Social
8.7%
Paid
0.8%

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Roles Posted (Last 30 Days)
1