Responsibilities

• Work with the VP of Marketing/Brand and cross department stakeholders.
• Define, protect, and continuously evolve the Museum of Science's visual identity, tone of voice, and creative standards across all marketing and consumer-facing channels.
• Develop and steward brand guidelines that scale, empower internal teams, agencies, and partners to show up with consistency and creative ambition.
• Lead the brand expression for the Public Science Common and future institutional launches, from campaign identity to digital presence to marketing environments including signage, retail, and promotional materials.
• Stay ahead of visual culture, platform trends, and the evolving creative landscape to ensure the MOS brand feels current, distinctive, and resonant.
• Set and uphold the creative standard across all marketing output: website design, digital and social advertising, paid and organic content, out-of-home, email, print, merchandise, retail product design, and event marketing materials.
• Act as the primary creative voice in all agency and vendor relationships, writing tight briefs, reviewing work with authority, and elevating creative partners to their best.
• Bring a sharp, audience-informed creative point of view to every project, from a single asset to a full brand campaign.
• Leverage AI-powered creative tools to accelerate ideation, production, and testing — building a team culture where AI augments creative output rather than replacing creative thinking.
• Own the creative direction of the Museum of Science website, ensuring it reflects the brand, serves the audience, and performs.

Requirements

• 10+ years of creative leadership experience, with a portfolio demonstrating exceptional brand building across multiple marketing channels, digital, social, advertising, and brand identity.
• An agency background or equivalent experience that has sharpened creative standards, briefing skills, and the ability to lead and evaluate creative teams and partners.
• Deep fluency in digital and social platforms, understanding what great brand creative looks like on each channel and why it works.
• A sharp cultural antenna, able to track shifts in visual culture, platform behavior, and audience sentiment, and translate those observations into creative strategy.
• Hands-on experience with AI creative tools (Midjourney, Adobe Firefly, ChatGPT, or equivalent) and a clear point of view on how AI fits into a modern creative workflow.
• Proven experience building and managing creative teams, leading agency relationships, and driving high-quality output on real deadlines.
• A data-informed creative mindset, using analytics and audience insight to make better decisions, not just to validate instincts after the fact.
• Strong communication skills, able to present a brand vision to a board, co-create a concept with a junior designer, and write a brief that gets great work back.
• Experience with major brand launches, venue openings, product lines, or institutional campaign moments is a strong plus.
• An authentic curiosity about science, learning, or public engagement, you don't have to be a scientist, but you must care about why this work matters.

Preferred

• A background in science, STEM communications, science media, or a related field is a plus experience translating complex or technical subjects for broad audiences is something we value highly.