Own the research-informed exploration workflow for a cross-functional creative and innovation team, turning desk research, AI-assisted analysis and trend insights into actionable briefs for campaigns and proposals.

• Research and trend synthesis: Transform industry, competitor, media and culture signals into decision-ready briefs.
• AI-assisted exploration: Leverage prompts and AI outputs to generate thought starters and draft materials for human review.
• Knowledge management: Organize and tag case studies and learnings for quick access across teams.