Responsibilities

• Lead concept and copy across integrated campaigns spanning broadcast, digital, social, experiential, print, retail, and emerging platforms, while providing art direction and design guidance to the broader team.
• Own projects holistically from brief to concept to final delivery—scoping the creative approach, driving the work forward independently, and ensuring excellence in craft, originality, and execution.
• Serve as a creative strategist: partner with the account team on client planning, bring creative recommendations to the table, and propose ways to extend concepts across audiences—including dealer-level programs for automotive clients.
• Present work and creative rationale confidently to senior clients; take in feedback openly and constructively, and adapt or rework ideas quickly when client direction shifts.
• Communicate with clarity and presence in every setting—in-person presentations, multi-stakeholder video calls, and written client communication alike.
• Translate business objectives and audience insights into clear creative direction that drives smart, effective, and distinctive work.
• Develop, mentor, and inspire the in-house creative team through direct, timely feedback that strengthens creative thinking and raises performance.
• Ensure creative consistency across all channels and touchpoints so the brand experience feels cohesive, intentional, and premium.
• Stay current on cultural insights, platform changes, and category trends, with a strong point of view on what matters, particularly for automotive audiences.
• Model Sweet Spot’s values through high ownership, a solutions mindset, and a willingness to do whatever it takes to help the team and our clients win.

Requirements

• 7+ years of creative experience in an integrated agency environment, with a track record of leading creative from concept through delivery.
• Exceptional conceptual and copywriting skills, with a portfolio that shows ideas driven by language and storytelling as much as visuals.
• Dual fluency in copy and art: able to lead copy directly while credibly directing design, motion, and production partners.
• Proven creative-strategist instincts—comfortable working alongside account teams to shape recommendations and grow client engagements, not just execute briefs.
• Entrepreneurially wired: self-directed, resourceful, and effective with minimal structure, process, or oversight.
• A true collaborator—low ego, generous with the team, and receptive to client feedback; someone who integrates into a close-knit shop rather than steamrolling it.
• Confident, credible client-facing presence with excellent presentation and communication skills, in person and on camera.
• Hands-on leadership style: able to direct, mentor, and jump in to solve problems or elevate work when needed.
• Automotive experience strongly preferred (consumer + dealer audiences), but not required.

Benefits

• Competitive salary and benefits package.