Responsibilities

• Lead the team
• Build, mentor, and direct a team of UX/UI designers, graphic designers, and packaging designers.
• Set the creative bar and hold the team to it. Coach, hire, and when needed, make hard calls on talent.
• Manage external agencies, motion designers, illustrators, retouchers, and production partners.
• Own the brand system
• Define and protect Smart Bamboo's visual identity, tone, and guidelines across every touchpoint.
• Ensure the brand reads consistently — and feels elevated — from a billboard in Polanco to a Meta ad to a hangtag on a pillow.
• Partner with the CMO on mid- and long-term brand strategy.
• E-commerce & digital
• Lead the design of our website and e-commerce experience, working with development so every pixel feels intentional.
• Direct creative output across paid channels (Meta, TikTok, Google) — concept through final art, balancing performance with aesthetic standards.
• Oversee organic content, email, and CRM creative.
• Retail & physical
• Direct the visual identity of our retail spaces: store design language, window concepts, in-store collateral, signage, point-of-sale materials.
• Lead packaging design across the full product line — from the box to the tag to the way a sheet is folded inside it.
• Own the unboxing and in-store experience as part of the brand.
• Art direction
• Direct product photo and video shoots: photographer and director casting, locations, styling, on-set direction.
• Develop seasonal brand campaigns from concept through execution.
• Quality control+Final sign-off on every asset. Nothing ships without your approval.

Requirements

• 6+ years in design, with at least 3 in a creative leadership role managing a team.
• A portfolio that demonstrates command of: brand identity, e-commerce web/UI, performance creative, packaging, retail and environmental design, art direction and photography, and motion/video.
• Proven experience working across both digital and physical channels.
• A high-end aesthetic sensibility. Background or strong exposure to premium brands — lifestyle, hospitality, fashion, home, or upper-tier consumer goods.
• International experience. You've lived or traveled extensively outside your home country. Your references are global, not local.
• Team leadership experience: hiring, mentoring, performance management, and building creative culture.
• Fluency in Adobe Creative Suite, Figma, and motion tools (After Effects or equivalent).
• Fluent English and Spanish. Both are non-negotiable — you'll work across both markets daily.
• Direct feedback culture. You can give honest critique and take it without flinching.

Preferred

• Experience in home, bedding, furniture, or hospitality.
• Retail design or visual merchandising background.
• DTC and e-commerce experience.
• Working knowledge of Shopify and how design constraints map to platform reality.

Benefits