Responsibilities

• Develop and lead creative concepts for Meta and other paid acquisition channels as well as organic
• Create high-performing hooks, scripts, headlines, and ad angles
• Analyze sales calls, customer feedback, and performance data to identify winning messaging
• Work closely with media buyers to turn creative insights into testing roadmaps
• Continuously iterate on winning creatives to improve performance and scale campaigns
• Direct creators, editors, and designers to produce high-converting creative assets
• Use AI tools for research, ideation, scripting, creative iteration, and workflow optimization
• Help build scalable creative systems and internal playbooks
• Stay ahead of trends in direct response, AI-assisted marketing, performance creative, and consumer psychology
• Contribute to creative reviews and performance breakdowns across active accounts

Requirements

• Strong copywriting ability with clear understanding of core persuasive marketing principles
• Experience in the info product, online education, coaching, or make money online space
• Deep understanding of hooks, messaging, positioning, and buyer psychology
• Strong interest in AI and how it can improve creative strategy and marketing execution
• Ability to think strategically while executing quickly
• Strong taste and understanding of what makes creative perform
• Familiarity with performance marketing metrics and how creative impacts conversion
• High ownership and ability to operate independently

Preferred