Creative Director at Razorfish | Birmingham, MI | $129K/yr – $177K/yr

Razorfish

Creative Director

Birmingham, MI (Hybrid)

$129K/yr – $177K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive creative leadership for digital-first campaigns, shaping concept-to-execution across paid social, video, and brand platforms.

Own end-to-end creative development for digital paid media across platforms.
Must-have: 10+ years of creative leadership in agency/brand with digital ads.
Standout: cross-functional leadership with data-informed storytelling and platform optimization.

Job Description

Responsibilities

Lead and inspire a multidisciplinary creative team, with a primary focus on concept, messaging, and storytelling, to deliver exceptional work across paid social, digital campaigns, email, web, and brand platforms.
Own the creative development process from brief to execution, shaping platform-first ideas and copy systems for digital paid media, including paid social and video.
Partner closely with media and strategy teams to develop data-informed messaging and creative concepts that align with audience insights and drive performance across channels.
Build strong, trusted relationships with clients, leading creative discussions that connect brand storytelling to performance goals, optimization insights, and campaign outcomes.
Translate brand and marketing objectives into innovative creative concepts, ensuring consistency across all touchpoints.
Develop and implement scalable content and copy strategies for digital platforms including Meta, TikTok, Pinterest, Reddit, and emerging channels.
Mentor and develop junior and mid-level writers, setting a high bar for conceptual thinking, writing craft, clarity, and execution across all deliverables.
Ensure all creative work adheres to brand voice guidelines and messaging frameworks, while pushing for innovation and freshness in language and ideas.
Maintain accountability for creative quality by ensuring outputs meet brand standards, platform procedures, and performance targets.
Stay current on platform updates, digital trends, consumer behavior, and technologies to keep creative at the forefront of innovation.

Requirements

10+ years of experience in a creative leadership role within an agency or brand environment, with a focus on digital advertising, paid media, and social-first content.
Proven portfolio showcasing concept development across video, social platforms, native ads, and digital campaigns.
Deep understanding of platform nuances, ad specs, and creative best practices for social and digital channels.
Strong conceptual thinking and a bold creative vision, balanced with results-focused execution.
Deep understanding of CDP and applying data to concept creation
Demonstrated ability to lead creative teams and work cross-functionally with media, strategy, and production departments.
Skilled in video ideation, and content adaptation for various formats and placements.
Excellent communication and presentation skills; comfortable pitching and articulating creative ideas to collaborators and clients.
Experience with brand building and maintaining visual and verbal identity across channels.
Proficient in creative tools such as Adobe Creative Suite and Figma.
Familiarity with performance marketing creative testing frameworks (e.g., A/B testing, multivariate).
Background in directing or producing video content.

Preferred

Automotive Category experience strongly preferred

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval