Responsibilities

• Brand Vision & Creative Direction: Define and evolve Raide’s visual language and creative expression.
• Brand Vision & Creative Direction: Establish brand systems and guardrails that ensure cohesion across all touchpoints.
• Brand Vision & Creative Direction: Set and uphold the creative standard across product, digital, and physical environments.
• Brand Vision & Creative Direction: Translate technical product innovation into clear, differentiated storytelling.
• Physical Design & Product Expression: Design and implement Raide’s packaging systems.
• Physical Design & Product Expression: Define seasonal color and print direction in collaboration with product.
• Physical Design & Product Expression: Develop physical brand touchpoints across events, retail environments, and tradeshows.
• Physical Design & Product Expression: Ensure the physical experience of the brand feels intentional and elevated.
• Campaigns & Product Launches: Concept and direct seasonal launch campaigns (starting with SS26).
• Campaigns & Product Launches: Lead creative development from idea through execution — including shoots and asset creation.

Requirements

• 7+ years in creative roles at high-growth consumer brands, agencies, or design studios
• Proven experience leading creative direction for product launches and campaigns
• Experience building or evolving a brand’s identity and systems
• Strong portfolio demonstrating unique world-building, visual taste, and storytelling ability
• Comfortable operating in lean, high-ownership startup environments
• Strong familiarity with skiing and running

Benefits

• Competitive salary ($140k–$200k depending on experience)
• Performance bonuses
• Equity
• Free gear
• Flexible working hours
• Unlimited vacation
• Health and dental insurance