Responsibilities

• Own the creative relationship with assigned clients, serving as the primary creative partner from strategy through execution
• Translate client business objectives into clear, performance-driven creative strategies aligned with media goals
• Present creative concepts, performance insights, and strategic recommendations to clients and internal leadership
• Lead ideation rooted in audience insights, platform trends, brand understanding, and performance data
• Develop scalable creative angles, hooks, and messaging frameworks for rapid testing and iteration
• Stay ahead of emerging creative, design, and storytelling trends across social and performance media
• Proactively recommend new creative approaches to improve performance and drive business outcomes, while still maintaining brand guidelines
• Oversee creative development across paid media channels including social, display, video, native, shopping, and search
• Leverage AI tools to accelerate ideation, scripting, asset creation, and first-pass concepts while maintaining brand safety and quality
• Provide clear direction through briefs, scripts, shot lists, and storyboards to guide production teams
• Guide rapid iteration and optimization (cutdowns, re-edits, new hooks, statics, alternate formats) to support testing goals
• Partner with media buying teams to align creative strategy with media plans, testing frameworks, and performance insights
• Measure and evaluate creative performance, connecting creative decisions to measurable outcomes
• Lead and mentor creative team members in a fast-paced, collaborative environment; design experience is a plus, particularly in evaluating and elevating visual creatives