Responsibilities

• Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
• Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation.
• Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience
• Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint.
• Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
• Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa
• Work with the growth team on performance analytics to track what's working and iterate on best performers

Requirements

• 5+ years of experience in creative direction for performance marketing
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
• Experience building creative testing frameworks and production pipelines at scale
• Comfort with full-funnel creative: ads, landing pages, email, CRO
• Bias for clear systems and documentation
• Active use of AI-enabled tools, automation, and workflows

Benefits

• comprehensive health coverage, remote-first workplace, unlimited PTO — plus extra fun perks!