Responsibilities

• Translate creative strategies and briefs from Creative Strategists into effective, on-brand, performance-ready assets.
• Ensure all creative output aligns to defined hypotheses, messaging frameworks, and testing plans.
• Maintain consistency across formats, channels, and funnel stages while adapting execution for performance needs.
• Recruit and manage a team of performance-focused creatives.
• Set clear expectations for quality, speed, and accountability.
• Establish production workflows, review processes, and creative QA standards.
• Coach team members on designing for conversion, clarity, and testing requirements.
• Oversee creative execution for paid social, display, video, and other acquisition channels.
• Support lifecycle marketing with executional creative for email, SMS, onboarding, retention, and reactivation.
• Partner with Growth and Lifecycle teams to ensure creative is delivered on time and optimized based on performance feedback.

Requirements

• 7+ years in digital creative roles with significant performance marketing exposure.
• Prior experience managing designers or creative teams.
• Strong executional background in paid media and conversion-focused creative.
• Experience working from strategist-led briefs and frameworks.
• Demonstrated ability to manage agencies or freelancers with clear output accountability.
• Strong visual design skills with a conversion-first mindset.
• Deep understanding of performance creative best practices and channel constraints.
• Operational strength: workflow design, prioritization, and delivery at scale.
• Comfortable working in a structured, cross-functional environment.
• Clear communicator who translates strategy into action.

Preferred

• Motion and video experience for performance channels.
• Experience supporting lifecycle marketing execution.
• Familiarity with CRO principles and testing frameworks.
• Experience in regulated or compliance-aware categories.

Benefits

• Medical: Aetna HDHP & EPO
• Vision: VSP
• Dental: Guardian
• 401k: Voya Financial
• Monthly funded HSA
• FSA Options: Standard, Limited & Dependent
• Basic Life, STD, LTD (company-paid)
• 15 free LifeSeasons products