Creative Director

New York, USA (Hybrid)

$145K/yr – $155K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

The role centers on creative strategy, concept development, and production oversight for multicultural campaigns at My Code. It emphasizes collaboration across teams, client leadership, and platform-native storytelling for Instagram, TikTok, and YouTube. Strong emphasis is placed on experience with creators, storytelling, and cross-disciplinary teamwork, with a focus on editorial POV and narrative consistency.

Job Description

Responsibilities

  • Creative Strategy & Ideation
  • Develop culturally relevant campaign concepts that deliver on advertiser goals while retaining My Code’s editorial POV
  • Collaborate across multiple teams to craft compelling RFP responses and proactive proposals in response to client briefs
  • Lead client presentations that transform concepts into greenlit projects
  • Executional Oversight & Production Partnership
  • Guide creative execution from pitch through production, ensuring consistency in tone, narrative, and brand storytelling
  • Collaborate with internal designers, editors, producers, and talent to bring ideas to life across digital channels (Instagram, TikTok, YouTube). You should be able to create flexible content concepts and clearly express how they will manifest across all platforms
  • Maintain hands-on involvement on high-priority campaigns — crafting decks and storyboards, writing scripts, preparing client-facing creative briefs, guiding the vision on-set, and reviewing content.
  • Serve as a creative lead on campaigns — presenting work, reviewing feedback, and ensuring creative excellence across all aspects of production.

Requirements

  • 8+ years of experience in creative roles at a publisher, brand, or agency, including experience leading branded content or integrated campaigns.
  • Strong portfolio showcasing digital-first campaigns, creator collaborations, and creative that connects with multicultural audiences.
  • Excellent concepting skills, able to clearly articulate narrative and visual concepts to creative collaborators and brand partners alike
  • Solid writing skills, adept at tailoring your voice to various perspectives and platforms and developing sharp, succinct briefs and pitches
  • Deep knowledge of platform-native storytelling across TikTok, Instagram, YouTube, and emerging media formats.
  • A passion for multicultural marketing, diverse storytelling, and purpose-led creative work.
  • Collaborative mindset and experience working with cross-disciplinary teams including strategy, media, and production.
  • Proficient in Google Suite and creative platforms relevant to your specific expertise
  • Be a leader and embrace our team’s core values: Culture First, Play Like a Team, Pave The Way, Care, and Think Big

Preferred

  • Prior expertise in multicultural media or marketing is a plus.

Marketing Team

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