Responsibilities

• Architect the process and tools required to create marketing assets at scale, meeting a high bar for quality & effectiveness.
• Test and onboard new creative technology to ensure rapid, efficient, and effective production processes -- not just for yourself, but for the creative team as a whole. Co-develop an approach to ethical AI, ensuring LinkedIn takes a responsible approach to privacy.
• Stay curious about new technologies, platforms, and potential partners that would accelerate our way of getting work done.
• Bring an attitude of rapid iteration and learning, cycling through the test, deploy, and learn process with increasing speed. Build a deep partnership with the media team to understand channel best practices and test design.
• Build and deliver high-performing marketing collateral for use in social, display, in-app, and email marketing campaigns.
• Partner with operations and reporting teams to understand the efficacy of existing marketing, informing strategies for iterative testing.
• Define and take goals for creative impact and effectiveness, leading measurement of the value of creative as a growth lever for LinkedIn. Goals include CTR, CVR, and yield.
• Work with internal technology teams to define our approach to asset management, personalization, and data feedback loops.
• Act as an internal thought leader on the best practices for creative, documenting and distributing the themes we see in creative tests across teams.
• Partner with our brand and creative teams to ensure that high standards of quality and brand safety are maintained, even as we move fast.
• Lead with curiosity, getting deep into performance analytics, research data, and experiment results to personally understand how creative is performing.
• Partner with other creative team members to share best practices, distribute work, communicate timelines, and review work.
• Adhere to brand guidelines and marketing briefs, using a toolkit to creatively express the message for each channel & objective.

Requirements

• BA/BS degree in design, marketing, or related field experience
• 7+ years of experience in creative development and marketing design.
• 3+ years of experience leading creative technology strategy, including reviewing, integrating, and deploying new tools and processes.
• 2+ years of experience working with marketing data to inform testing and experimentation, with a portfolio of relevant work demonstrating impact.

Preferred

• Conversant in multiple marketing channels; with deep knowledge of email, display, social media, and in-product tactics
• Superior audience-centricity and advocate for the member across the organization
• Experience leveraging audience understanding to conceive creative strategies across multiple channels
• Expert in working with business partners to align on marketing messages & creative expression
• Highly collaborative and a team player who has a persistent commitment to collaborate across teams
• Portfolio of existing work
• Scaled Creative Operations
• AI production pipeline design
• Performance Creative Strategy
• Creative Analytics & Experimentation
• Media team collaboration