Responsibilities

• Lead naming and identity development for all venues and spaces across both properties, working with the creative agency and Kelly Wearstler’s team
• Establish and maintain brand standards and guidelines that hold across two distinct properties
• Ensure creative consistency across every guest-facing and investor-facing touchpoint
• Execute graphic design work directly; this role requires hands-on production alongside creative direction, with an ability to leverage AI tools to work efficiently
• Develop co-branded merchandise, investor welcome packages, and prospect-facing materials for both properties
• Direct the Cal Neva 100 Summer 2026 program: 10+ investor and member events with custom invitations, collateral, signage, and post-event content
• Produce membership acquisition materials and ongoing communications through opening
• Run social media and email content programming across both properties, always-on across all channels
• Direct photography and video for all venues, lifestyle, spa, retail, racquet, and adventure programming
• Develop and maintain the full website presence for both properties through and beyond opening

Requirements

• 8+ years of creative leadership experience at a hospitality, lifestyle, or luxury brand, ideally through a property or brand launch
• Proven ability to hold a brand vision at the highest level while managing execution across many concurrent workstreams
• Experience managing external creative agencies and high-profile design partners
• A strong graphic design portfolio demonstrating hands-on production ability; able to produce polished work independently, not just direct others
• Strong editorial sensibility across visual identity, print, digital, photography, video, and environmental design
• Fluency across hospitality brand touchpoints including F&B, membership, retail, events, and the guest experience
• Comfortable in a pre-opening environment: building systems, deciding with incomplete information, and moving fast without sacrificing quality
• Collaborative, low-ego style; this role succeeds through influence as much as authority

Benefits

• Comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
• Our Commitment: Building the Best Place to Work
• Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.