Creative Director at GlueIQ | Coral Gables, FL

Creative Director

Coral Gables, FL (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive integrated creative leadership for B2B and financial services campaigns, shaping storytelling, strategy, and brand voice across channels.

Own end-to-end creative leadership for integrated campaigns across digital, social, brand, and content channels.
Must-have: 8–12+ years in a creative role with agency leadership and B2B/Financial Services experience.
Standout: proven ability to translate complex topics into clear storytelling with design collaboration.

Job Description

Responsibilities

Lead the development of integrated creative campaigns across digital, social, brand, and content channels
Originate and oversee concept development, ensuring ideas are insight-driven, strategically sound, and creatively exceptional
Write and refine high-level copy, messaging frameworks, and brand narratives for complex B2B audiences
Translate technical or financial subject matter into clear, engaging, and differentiated storytelling
Partner closely with designers and art directors to ensure cohesive execution across copy and visual expression
Provide clear, constructive feedback to creative teams, fostering a culture of excellence and collaboration
Present ideas confidently to internal stakeholders and clients, articulating both creative rationale and business impact
Maintain consistency in brand voice, tone, and messaging across all deliverables
Stay current on industry trends, especially within financial services and B2B marketing

Requirements

8–12+ years of experience in a creative role, with a strong foundation in copywriting
Proven experience working in an agency environment, with leadership or senior-level responsibility
Demonstrated success developing campaigns for B2B brands; experience in Financial Services or Capital Markets strongly preferred
Exceptional writing skills with the ability to simplify complex ideas without losing nuance
Strong conceptual thinking with a portfolio that showcases integrated campaign work
A refined design sensibility and ability to collaborate closely with designers and art directors
Experience mentoring and guiding creative teams
Strong presentation and client-facing skills

Preferred

Experience working with complex, regulated industries
Familiarity with brand strategy and positioning frameworks
Exposure to data-driven marketing and performance-oriented creative

Benefits

Glue-IQ pays 100% of Health plan premium (health, dental, vision)
Hybrid working environment
401k Profit-Sharing Plan
Client-specific benefits and perks
Office located in heart of Coral Gables

GlueIQ

The Glue is the goodness that connects Culture, Commerce, and Creativity. Our IQ is knowing how to align the people, process, and technology to drive meaningful growth and relevancy for your business.GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understood that complex problems were best solved collaboratively, and it was time for a Modern Agency model that could foster those critical connections between talent, process, and tools that drive meaningful growth for our clients.We understood the last 15 years had seen a mind-bending change in the way successful businesses communicate and connect with their customers, rendering traditional agency and advisory models ineffective. GlueIQ is a new idea; our model bridges the gap between creative agency and strategy consultancy by thoughtfully connecting the transformative powers of technology and creativity to produce great work with our clients. We are a diverse group of people who are rooted in the values of Stewardship, Collaboration, and Craft.

Founded in 2018

Miami, Florida, USA

55 employees (19 in marketing)

www.glueiq.com