Creative Director, Gaming

Culver City, CA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated, cross‑platform creative for AAA and indie games, leading teams and shaping visual identity while translating audience insights into standout campaigns.

  • Own and direct scalable creative platforms across campaigns, trailers, and hero assets.
  • Must-have: 10+ years in games marketing with leadership of multi-title campaigns.
  • Standout: Senior client-facing role with cross-functional team mentorship and strategy collaboration.

Job Description

Responsibilities

  • Develop scalable and inspiring creative platforms that unify campaign assets across announce, launch, and major updates
  • Oversee the direction of game trailers and hero video assets, guiding narrative approach, tone, and editorial finishing
  • Define and evolve visual identity systems that extend cohesively across all integrated campaign ecosystems and formats
  • Serve as a senior client-facing creative authority, presenting work with clarity and building trusted partnerships
  • Partner closely with Strategy to translate audience insights (utilizing tools like GWI and Pulsar) and business objectives into breakthrough creative
  • Contribute to new business efforts by bringing strong creative points of view and campaign thinking to pitch opportunities.
  • Lead and mentor multidisciplinary creative teams, providing clear direction and maintaining high standards of craft
  • Create an inspiring environment where all ideas are welcome and team members are encouraged to produce culturally sharp work
  • Guide integrated campaign development across social, influencer, paid media, and emerging platforms to ensure cultural relevance

Requirements

  • 10+ years of experience in games marketing, preferably within an agency environment
  • Proven track record leading integrated marketing campaigns for AAA, live-service, mobile, and/or indie titles
  • Deep understanding of global gaming audiences, platform behaviors (PC, console, mobile), and the evolving entertainment landscape
  • Experience collaborating with strategy teams to translate positioning into compelling creative work
  • Expertise guiding visual identity systems across multi-channel campaign ecosystems
  • Fluency in production workflows, including live-action, gameplay capture, and post-production pipelines
  • Ability to oversee multiple large-scale accounts and timelines simultaneously in a fast-paced environment
  • Strong understanding of social-first and influencer-led campaign development within gaming culture
  • Proficiency with data-driven methodologies, including working toward specific OKRs and KPIs
  • Familiarity with agency tech stack tools such as Sprout Social, GWI, and Pulsar is a plus

Preferred

  • Familiarity with agency tech stack tools such as Sprout Social, GWI, and Pulsar is a plus

Benefits

  • Competitive Medical (subsidized), Dental, and Vision insurance Plan Offerings
  • 401K
  • Flexible Time-Off (FTO) Policy
  • Holiday Flex Time
  • Comprehensive List of Company Observed Paid Holidays
  • Monthly Mobile Phone stipend
  • Annual Professional Education stipend (optional)
  • Annual Fitness stipend (e.g. gym membership) (optional)
  • Employee Referral Program
  • Fully Stocked Kitchen
  • Pet-Friendly Office
  • Numerous Company-Sponsored Events and Activities throughout the year
UNFOLD logo

UNFOLD

UNFOLD is a best-in-class digital creative agency for top brands and the largest entertainment companies in the world. Since its founding in 2012, the agency has grown to over 150 people with full-service capabilities in media, digital advertising, social media, website development and production services. For more information visit www.unfoldagency.com

Founded in 2012
Los Angeles, California, USA
139 employees (85 in marketing)

Traffic Signals

Monthly Visitors
13.2K
Traffic Source Mix
Search
33%
Direct
53.7%
Referral
7.8%
Social
3.8%
Paid
1.7%

Headcount Trend

Current headcount: ~139

Marketing Team

Marketing Team Size
39 (28% of company)
Median Career Experience
13 years
Median Tenure
2.4 years