Responsibilities

• Translate business and revenue goals into compelling creative strategies across web, paid media, email, social, and marketplaces.
• Develop creative frameworks optimized for conversion, retention, and lifecycle marketing.
• Shape how products are presented online—from PDP imagery and video to value-prop messaging and feature callouts.
• Ensure creative enhances the customer journey across homepage, landing pages, and promotional flows.
• Concept and oversee end-to-end execution of product launches, seasonal campaigns, and promotional moments.
• Deliver integrated assets including photography, video, motion, digital ads, and site creative optimized for performance.
• Lead, mentor, and grow a multidisciplinary team of designers, copywriters, and content creators.
• Foster a fast-paced, test-and-learn culture aligned with e-commerce timelines and performance needs.
• Evolve and maintain brand standards while adapting creative for multiple digital formats and platforms.
• Ensure consistent brand voice and visual identity across all consumer touchpoints.
• Partner closely with Performance Marketing, E-Commerce, Product, UX/UI, and Analytics teams to align creative with growth initiatives.
• Use performance insights to refine creative direction and continuously optimize output.
• Stay ahead of e-commerce, digital, and platform trends—especially in fitness, wellness, and lifestyle.
• Apply insights from consumer behavior, creative testing, and industry trends to keep the brand competitive and relevant.

Requirements

• 7+ years of experience in a senior creative role, with strong emphasis on e-commerce and digital-first brands.
• Proven success driving creative for direct-to-consumer or online retail environments.
• Strong portfolio showcasing high-performing digital, web, video, and integrated campaigns.
• Demonstrated ability to lead and scale creative teams in fast-paced, growth-oriented environments.
• Bachelor's (Preferred)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance