Creative Director, Digital

New York City, NY (On-site)

$97K/yr – $150K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the visual and experiential direction for artist stores and e commerce experiences, marrying brand systems with UX to drive storytelling and conversions.

  • Own design systems and language across storefronts, imagery, and navigation to align artist expression with business goals.
  • Translate fan behavior and performance data into creative strategy that guides campaigns, content, and store experiences.

Job Description

  • Own the overarching creative vision for artist stores, brand system implementation, and e-commerce experiences.
  • Set and maintain a clear visual and experiential direction across UX/UI, digital design, content, and campaign touchpoints.
  • Oversee the integration of brand identity, art direction, content, and UX to create seamless, engaging storefront experiences.
  • Lead the creative development of artist stores, ensuring visual storytelling, navigation, and content work together intuitively.
  • Establish and evolve creative frameworks, design systems, and experience principles that scale across projects.
  • Partner with insights and research teams to translate fan behavior, performance data, and learnings into creative strategy.
  • Continuously refine creative approaches based on results, cultural trends, and emerging digital best practices.
  • Act as a trusted creative partner to labels, artists, managers, and internal stakeholders by communicating creative direction with clarity and confidence, building trust and alignment across teams.
  • Balance artist expression, brand integrity, UX best practices, and commercial objectives.

Universal Music Group

3.7 Glassdoor

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.View our current career opportunities at: http://www.umusiccareers.com

Founded in 1934
Santa Monica, California, USA
19K employees (8,504 in marketing)
65% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
352.6K
Traffic Source Mix
Search
55.2%
Direct
34%
Referral
6.9%
Social
3.5%
Paid
0.4%

Headcount Trend

Current headcount: ~18.7K

Marketing Team

Marketing Team Size
2,960 (16% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$8.6B
Last Raise
Post IPO Debt, 3 years ago

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